eIQviews

It was only back in the late 90′s that most technology industries were awash in “Barney”-type channel partnerships. They are called Barney announcements because they resemble the purple dinosaur, who sings “I love you. You love me…” Those partnerships were really all about the press release. And in the days when a company could have an IPO based on its partnerships and business plan, Barney was good. But in hindsight (which is always 20/20) the partnerships turned out to be mostly crap, and nothing really came of the relationships.

At eIQnetworks, our partnership approach is quite different, which is why we don’t announce many of them. The one’s we do announce, actually mean something. As a perfect example, today we announced a partnership with Mainline Information Systems.

Mainline is a major reseller of IBM products, and they are getting a lot of requests from their customers for security and compliance solutions. What’s especially satisfying about our partnership is that Mainline really put us through the ringer. They looked at the entire industry and decided eIQ was best positioned to help Mainline solve the problems of their customers. When we made the point that “Log Data is Not Enough,” they got it.

So we welcome our partnership with Mainline and look forward to work with them and their customers to address security and compliance management issues.